In 2016, a group of friends and colleagues, found themselves asking a simple but surprisingly difficult question: What should we do with our savings? Our team, then Barclays, Goldman Sachs and Google, realized that while budgeting advice was everywhere, real investing guidance was out of reach, and often created by experts, for experts. Believing finance should be open to everyone, not just the privileged few, we set out to build something that could empower a new generation to take charge of their financial futures: no expensive advisors, no confusing jargon, just clear, actionable knowledge.
We saw a system full of barriers. Investing information was out there, but it was scattered, hard to digest, and often times hard to trust. Everyday investors were left with outdated advice or noisy social feeds, with little clarity on how to actually build wealth. The tools weren’t built for modern investors who wanted simplicity, insight, and a sense of control. It was clear: the gap between what people needed and what existed was huge.
We created Finimize to close that gap. Our platform delivers world-class analysis in bite-sized, jargon-free formats that fit effortlessly into your day. Beyond content, we’ve built a thriving community where investors learn, grow, and support each other. With over a million readers, recognition from Apple, and backing from Aberdeen Group PLC, we’re helping a new wave of investors take confident steps toward building real wealth - on their own terms.
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The U.S. stock market has been a roller coaster since the start of 2025, and retail investors have been along for the ride. The S&P 500... Read Here
Carl Hazeley, CEO of Finimize joins Hannah Brown to discuss the importance of investing, especially for younger people, while shedding more light on current investment trends. Watch Here
The latest Finimize Modern Investor Pulse, which surveyed over 2,200 modern retail investors, shows that market confidence has fallen significantly – only 60 per cent now believe stocks will be higher in a year, down from 71 per cent. Yet the majority... Read Here
It all started when we had some savings ourselves and couldn’t figure out what to do with them. Everyone tells you to budget and save, but no one tells you what to do afterward.
We dared to envisage a world where you don’t need a financial advisor – much like you no longer need a travel agent thanks to the likes of Expedia.
At our core, we focus on breaking down the complexities of the financial world and leveling the playing field. We developed a community, found out what they wanted, and got to work creating smart, focused, jargon-free investing insights that people would actually want to read. It’s been seven years since then: over one million readers have subscribed, world-renowned speakers regularly headline our community events, and Apple dubbed us a top ten finance app in the world.
So whether it’s via our free news coverage, our premium analysis, our daily newsletter, or our partnerships and much more besides, we’re on an important journey to inspire people to think for themselves and take action: in investing, and in life.
We aren’t a faceless company: we’re a team putting your best interests at heart.
We don’t tell you what to do or how to invest: we give you what you need to make assured, independent decisions for yourself.
We don’t take sides, but we always remember that we have a global community with local concerns.
We’re citizens in a community working towards the same goal. Becoming rich is lonely, increasing the net worth of an entire generation is fulfilling.
Our office is located at 280 Bishopsgate, London, EC2M 4AG, although our team is spread around the world.
For business partnerships, visit our business page or email business@finimize.com
Any issues? You can always email help@finimize.com for support.
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