Unlocking Wealth: How Wealthyhood Transformed Investor Education with Finimize

The story 

CEO Alex Christodoulakis is a Finimize Pro user and starts his day with our Daily Brief, so when he realized that he could support the Wealthyhood community with Finimize’s content, he gave us a call.

“Finimize were pioneers in educational content for investing. I wake up every morning to the daily brief. When I found out we could partner together, it was a no-brainer.”

Alexandros Christodoulakis, CEO

“Wealthyhood is becoming a key player in the UK and European markets when it comes to democratizing access to investing. We’re proud to call them a long-term partner, and that they’ve chosen to help educate and empower their community with the support of Finimize.”

Carl Hazeley, Finimize CEO

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Solution

During the first two years of the partnership, Wealthyhood chose Finimize Select, our content licensing product. From there, Wealthyhood could manually access content via general search and predefined hubs on our web platform, simply downloading what's relevant. 

Now we’re into our third year working together, and Wealthyhood have increased the scope of their content license to align with the platform’s growth. Plus, where the Wealthyhood team previously had to manually download any content, they’ve now switched to the Finimize API so the content can now be pulled automatically into their CMS, for auto-publishing on the Learn Hub.

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“The business integration was very smooth. Within a weekend we had all the content we needed to go live in the app”

Alexandros Christodoulakis, CEO

What was the impact? 

Engagement

Wealthyhood’s user-base featured a lot of beginner investors (at least when they first joined the platform), so the company really understands how impactful educational content can be. 40% of investors choose not to invest because they simply don’t know how and 70% would be more likely to invest, or invest more, with expanded financial education.* 

Not long after the partnership began, Wealthyhood started seeing the right traction and results and within a year had upgraded its content license to include additional Finimize content types such as our Analyst Insights, Analyst Quick takes and Weekly Brief.

Those empower users to become smarter and more informed investors. These content types power Wealthyhood’s “Wealthybites” daily newsletter and the Learn Hub, an in-app space for users to access news, educational guides, and market insights.

Resources and Cost-saving

The partnership has also freed up significant time for the Wealthyhood team to focus on other aspects of the business.

It has also contributed to saving resources and costs, compared with hiring a team of analysts to produce all that daily content in-house.

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“I personally have peace of mind knowing that the “Good Pieces of the Day” are written by Finimize, delivered on a daily basis and its’ good content put out there under the Learn Hub section of the app. The main thing is peace of mind, I don’t have to worry about the content anymore, we know that the frequency is good, we know that the result is good, so we are happy with that. On the actual day-to-day operations, the whole thing is something we distribute daily and it was helpful with just copying and pasting the content on our server everyday, and now automating it via API.”

Alexandros Christodoulakis, CEO

Supercharge your investing for free with Wealthyhood on web and via their app available on both iOS and Android.  

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