We asked thousands of retail investors from our million-strong global community about what they’re expecting and how they’re planning to invest in the third quarter of 2024 as well as diving into how first-time investors got started. Our exclusive data reveals that retail investors are the most optimistic they’ve ever been: over three-quarters believe global stock markets will be higher in a year.
The Finimize Index tracks retail investor sentiment across our 1.1 million global community and is updated every quarter. The percentage of respondents who think global stock markets will be higher a year from now has shot to its highest level since our survey began, coinciding with the S&P 500 hitting fresh new highs.
Despite the rise of “finfluencers”, almost half (46%) of retail investors started investing following a conversation with someone that invests. The second biggest driver was a change in financial circumstances, which was understandably higher amongst older respondents.
Social media influencers were ranked as the least impactful catalyst (4%). Even among younger investors (under 18s and 18-24 year-olds), less than 10% were encouraged to invest by something they saw on social media.
AI-linked tech continues to surge, pushing global stock markets to new highs, while a rate cut in the eurozone and anticipated cuts in the UK and US have helped stocks continue to be retail investors’ top choice, with 65% of survey respondents planning a purchase in the next 6-12 months.
Perhaps unsurprisingly then, the most popular stocks among modern retail investors were those benefiting from the AI megatrend. Nvidia (35%) retained its position as the top pick, followed by Microsoft and Apple (both 33%), Amazon (29%), and Alphabet (22%). Notably Tesla – which has lost around 60% of its value since its 2021 peak and counts an estimated 46% of its investor base as retail – only forms a part of 17% of Pulse respondents’ plans.
Investing in ETFs was the second most popular choice for retail investors. The number of respondents planning to invest in cash products held steady, as did the number of those planning to invest in crypto.