New awards insights report:Get the retail investor verdict on the UK's investment platforms and products – segmented by age, experience, and wealth.
Finimize for asset managers

Reach investors as they choose their next fund.

Put your brand on the guides, podcasts, and events that 1.2 million self-directed investors already choose to spend time with.

Partners
The opportunity

Self-directed investors have learned to tune out ads.

What moves them is content from a source they already trust – and that takes years to build. 

With Finimize Promote, you can skip the wait: sponsor the guides, podcast conversations, and events our 1.2 million-strong community already turns to when they’re figuring out what’s happening in markets – and what to do about it.

1.2M

Investors reached across newsletter, app, and web

21%

Meet US accredited investor standards

15%

Plan to invest $100k+ in the next 12 months

20k+

Attendees at our annual Modern Investor Summits

The challenge

Building investor trust takes years you don't have.

Retail investors are making their own decisions, and your brand isn't in the room

A generation of modern investors is building portfolios without an advisor in sight. If they've never encountered your fund names outside a ticker list, you're invisible at the exact moment they're deciding where to put money.

Trust doesn't transfer automatically

Having brand recognition among institutional investors doesn't necessarily mean much to someone building their own portfolio. Winning over DIY investors means showing up as an educator.

Some investments need more than 15 seconds of explanation

ETFs, thematic strategies, alternatives: they’ve all got good stories to tell. But they don’t compress easily into a 15-second ad. Without a format built for real explanation, the message tends to get oversimplified or ignored.

Impressions tell you only so much

Ad buys often can't tell you who actually engaged, what they took away, or whether it moved anyone closer to investing.

The Solution

The shortcut to investor trust.

A self-directed audience, at scale

Put your content in front of 1.2 million investors who are already actively researching markets and looking for their next opportunity.

A place where DIY investors choose to be

Your message will sit inside Finimize's editorial voice (the same voice our community turns to every day for credible, unbiased market context) so it’ll be read as vetted insight, not a sales pitch.

Built for regulated brands

We know what financial firms need. Our formats amplify your story within the guardrails your compliance team demands.

Formats designed for real explanation

A long-form guide, a podcast conversation, a newsletter placement, or a live event, each with the space to walk investors through a strategy, an asset class, or a market view.

Measurable results

Go beyond clicks with brand uplift studies across our community. Benchmarking sentiment before and after your campaign tracks the genuine shift in investor perception, with full engagement reporting as standard.

Ready to reach them?
Book a call →
Formats

Three ways to reach modern investors

Promote
Finimize Guides

Our editorial team can create a custom-written guide or a short themed series, built around your firm’s story, strategy, or market view and placed contextually across our newsletter, app, and web platforms.

The aim isn’t another click. It’s getting investors to actually understand the idea, which we know builds intent to act.

View example guide →
Promote
Podcast

There are times when you need more than a few paragraphs.

In those cases, we can put your voice in front of our audience in a long-form, expert-led conversation: the format investors turn to when they want real depth, not a headline.

It's where brands such as BlackRock, Charles Schwab, State Street, and more have shared their story directly with our community.

More about Promote →
Event series
Modern Investor Summit

The world's biggest retail investor event series.

Speak alongside names like Ray Dalio, Tim Draper, and Liz Ann Sonders in front of a room of engaged investors, or take a non-speaking sponsorship package to put your brand front and center.

More about Summits →
Partner profile · IG
Logo with bold, serif red typography spelling ‘IG’
102%

increase in brand awareness and a 73% rise in product use. “It's rare you find such an engaged audience, and it's been a pleasure collaborating on ways to deliver the information and education they need.” — Nick Higgins, Head of Marketing UK, IG

Read the case study →
FAQs

Questions asset managers ask us.

If your question isn't addressed here, get in touch to get it answered.

What is Finimize Promote?

Finimize Promote lets you sponsor the content our 1.1 million-strong investor community already trusts — guides, podcast placements and live events we produce — rather than build and prove out an audience of your own from scratch.

How is this different from paid media or a standard sponsorship?

Your content runs inside the same trusted editorial experience our community reads every day, rather than as a separate ad unit — so it's positioned as education, not promotion.

Is this content compliant for a regulated asset manager?

Yes. We work almost exclusively with regulated firms, and formats are built to carry clear, compliant messaging without stripping out what makes your expertise worth reading.

What does a Finimize Guide involve?

You sponsor a custom-written guide or short series, produced by Finimize's editorial team on a theme relevant to your business: an asset class, a strategy, a market view. Your brand is featured throughout and placed across our newsletter, app and web platforms.

How does podcast placement work?

You sponsor an episode, or put your expert forward as a guest, on Finimize's own podcast — content our audience already listens to for real depth. It's the format brands like iShares have used to put their story in front of modern investors.

What is the Modern Investor Summit?

It's the world's largest in-person retail investor event series, attracting thousands of attendees each year, with speaking sessions alongside high-profile investors and market commentators.

What results can we expect?

Every campaign comes with real engagement reporting — not impressions alone. Past partners like IG have seen results such as a 102% increase in brand awareness and a 73% rise in product use.

How long do campaigns typically run?

This varies by format. Guide placements and podcast features are typically single-moment or short-series campaigns, while some partners run continuous, always-on campaigns across the year. Summit sponsorships are tied to the annual event dates, although partners also benefit from pre- and post-event promotion.

How do I contact Finimize to discuss a partnership?

Book a call, or email business@finimize.com.

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Put your brand in front of investors who are paying attention

Talk to us about a guide, podcast partnership, or a spot at the next Modern Investor Summit.