In 2016, a group of friends and colleagues, found themselves asking a simple but surprisingly difficult question: What should we do with our savings? Our team, then Barclays, Goldman Sachs and Google, realized that while budgeting advice was everywhere, real investing guidance was out of reach, and often created by experts, for experts. Believing finance should be open to everyone, not just the privileged few, we set out to build something that could empower a new generation to take charge of their financial futures: no expensive advisors, no confusing jargon, just clear, actionable knowledge.
We saw a system full of barriers. Investing information was out there, but it was scattered, hard to digest, and often times hard to trust. Everyday investors were left with outdated advice or noisy social feeds, with little clarity on how to actually build wealth. The tools weren’t built for modern investors who wanted simplicity, insight, and a sense of control. It was clear: the gap between what people needed and what existed was huge.
We created Finimize to close that gap. Our platform delivers world-class analysis in bite-sized, jargon-free formats that fit effortlessly into your day. Beyond content, we’ve built a thriving community where investors learn, grow, and support each other. With over a million readers, recognition from Apple, and backing from Aberdeen Group PLC, we’re helping a new wave of investors take confident steps toward building real wealth - on their own terms.
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Text LinkAt Finimize, we started with a mission to increase the net worth of a generation. Modern investors had the motivation and investing tools they needed to take control of their finances but they were held back by the overwhelming library of dense, contradictory, and – quite frankly – dull educational resources available to them.
We developed a community, found out what they wanted, and got to work creating smart, focused, jargon-free investing insights that people would want to read. It’s been seven years since then: over one million readers have subscribed, world-renowned speakers regularly headline our community events, and Apple dubbed us one of the top ten finance apps in the world.
Modern investors now have the information they need to work towards wealth. The only problem: their financial services aren’t keeping up. That’s why we started Finimize for Business: using our years of research, experience, and expertise, we can help stop your business from falling behind.
We’ve helped over 300 brands, from fintechs to traditional financial firms, reinvent how they engage with modern investors, demonstrating how the right content and communication with our financially educated and engaged investor community can transform consumer engagement, acquisition, and retention.
The future winners in financial services will be the businesses that transform the way they build relationships with investors.
Our office is located at 280 Bishopsgate, London, EC2M 4AG, although our team is spread around the world.
For business partnerships, visit our business page or email business@finimize.com
Any issues? You can always email help@finimize.com for support.
Join the number one finance community for modern investors