More Than 1.1 Million Retail Investors
Use Finimize Daily

"Gives me ideas and an edge in my investing"
Lucas
Sr Accountant • New York • Started investing 5 years ago
"Finimize has everything I need to know"
Charlie
Fullstack Engineer • Singapore • Just started investing
"Love the events – always incredible speakers and networking"
Andrew
Partner, Consulting Firm • London • Started investing 10 years ago

Community Highlights

Global

Ambitious

Affluent

Experienced

Represented in over 50 countries with the US, UK, and Europe being key hubs.
A highly career-driven audience across finance, technology, and professional services.
20% want to invest at least $50,000 over the next 12 months.
50% have over five years of investing experience, and 21% are accredited investors.

Finimize has grown a community of 1.1 million retail investors.

We call them a community because they engage with each other throughout their learning journey.

Our latest research has shown that 46% of retail investors take action after connecting and discussing investing ideas with other investors.

70,000 community members connect via events every year.

"Finimize is the most engaged community we know of. Working with them gives us unparalleled insights into our target audience. We’ve seen a real impact on our brand post-summit. We love working with the Finimize team."

Aurelie Morel
Former Head of Brand Amplification

Who are they?

Age

Location

Roles

Industries

Income

$118k p/a  → Average
Over $250k p/a  → 18%

Gender

8% are buy side institutional investors

What's their investing experience?

How often do they update their portfolio?

How much do they invest over 12 months?

Where do they plan to invest over the next 12 months?

65%
Stocks
45%
ETFs
32%
Cash
26%
Crypto
23%
Real Estate
20%
Bonds
17%
Alternatives
16%
Money market funds
15%
commodities
5%
fx

Our Modern Investor Pulse reports offer cutting-edge insights into the latest retail investor trends.

Each quarter, we survey 2,000–3,000 members of the Finimize investor community about their market sentiment, goals, and behaviors. Leverage our research and achieve your retail investor growth goals.
Download The Report

More Than 1.1 Million Retail Investors
Use Finimize Daily

Understand the markets
Grow investing skills
Get investing ideas
Meet other investors
Invest with confidence

"Gives me ideas and an edge in my investing"

"Finimize has everything I need to know"

"Love the events – always incredible speakers and networking"

Community Highlights

Global

Represented in over 50 countries with the US, UK, and Europe being key hubs.

Ambitious

A highly career-driven audience across finance, technology, and professional services.

Affluent

20% want to invest at least $50,000 over the next 12 months.

Experienced

50% have over five years of investing experience, and 21% are accredited investors.

A blonde-haired woman speaks into a microphone whilst sitting in a crowd.

Finimize has grown a community of 1.1 million retail investors.

We call them a community because they engage with each other throughout their learning journey.

Our latest research has shown that 46% of retail investors take action after connecting and discussing investing ideas with other investors.

70,000 community members connect via events every year.
"Finimize is the most engaged community we know of. Working with them gives us unparalleled insights into our target audience. We’ve seen a real impact on our brand post-summit. We love working with the Finimize team."
Aurelie Morel
Former Head of Brand Amplification

Embed your brand into the learning journey of the Finimize Investor Community

Finimize Campaigns

Multi-channel campaigns you can run at any time of the year.
Learn more

Finimize
Event Series

Event-led campaigns leveraging key moments in time over the year.
Learn more

Modern Investor Summit

Exposure around and at the largest retail investor event in the world.
Learn more

Who are they?

Age

18-24 → 12.5%

25-34 → 28.5%

35-44 → 26.1%

45-54 → 17.8%

55-64 → 13.6%

Location

🇺🇸 US → 550k

🇪🇺 EU → 190k

🇬🇧 UK → 130k

🇭🇰 HK & 🇸🇬 SG → 40k

🌎 ROW → 190k

Roles

Corporate C-Level → 0.3%

Founders → 1.6%  

Key Decision Makers → 21%  

Manager Level → 36%  

Income

$118k p/a  → Average

Over $250k p/a  → 18%

Industries

📈 Finance → 46%

💻 Technology → 37%

Gender

👨 Male → 55%

👩 Female → 45%

8% are buy-side institutional investors

What's their investing experience?

22%

<2 years

21%

3-4 years

18%

5-10 years

32%

>10 years

21%

Are accredited investors
(by US definition)

How often do they update their portfolio?

7%

Daily

28%

Monthly

21%

Quarterly

18%

Bi-annually

17%

Set and forget

How much do they invest over 12 months?

> 40%

Approx. $10k

8%

$50-100k

11%

+$100k

Where do they plan to invest over the next 12 months?

Ready to talk next steps?

Finimize Campaigns

Multi-channel campaigns you can run at any time of the year.
Learn more

Finimize
Event Series

Event-led campaigns leveraging key moments in time over the year.
Learn more

Modern Investor Summit

Exposure around and at the largest retail investor event in the world.
Learn more